History

BLUEFISH SPORT® was founded in 1998 with the vision of producing an exclusive line of fashionable women's activewear/fitness clothing. We quickly changed the face of the industry, emerging as one of the first companies to specialize in women's fashion fitness clothing that can be used not only to work out, but throughout the day because of its fashion-forward design. Today, we continue to sell women's activewear in department stores, sporting good chains, specialty stores, gyms, yoga studios, spas, hotels and resorts.

BLUEFISH SPORT® not only hides all imperfections, but also provides extreme comfort while maintaining one's body temperature during daily activity. All BLUEFISH SPORT® activewear cutting-edge designs and styles are carefully created by women for women by Barbra Quanstrom and Beatriz Pares Nahuz. This dynamic duo makes it a top priority to keep up with the year’s most current styles, trends and fashions that cater to discerning women all over the world!

In 2011, BLUEFISH SPORT® introduced Element V™, a versatile line of unique activewear for all women that embodies the Eastern philosophy of feng shui. Each piece is designed to create positive energy, good fortune, balance and harmony within us and within our environment. Our collection aims to inspire women to take action to promote good heath and prosperity by wearing our apparel, which balances chi energy and embraces the five elements through fashion-forward, functional designs with flexible fits for every body! Our clothes are "DESIGNED FOR THE BODY, BUT MADE FOR THE SOUL."

In the first quarter of 2012, BLUEFISH SPORT® will introduce its first men's activewear line for the dynamic, stylish man who wants to look good and feel good. High-tech fabrics are used with an infusion of feng shui to make this a unique line that meets the high standards of our clientele.

BLUEFISH SPORT® is a referral-based business that focuses on quality and service. Our cutting-edge activewear fashions combined with our unsurpassed durability is what keeps us on top of the activewear industry.

BLUEFISH SPORT® supports women who believe that Life is Movement!—because only through movement we will find our freedom to BE.

Yes, BE!

Be Fit.

Be Beautiful.

Be Happy.

Be Fierce.

BE YOU!