FOR IMMEDIATE RELEASE

Bluefish Sport^®, local activewear company, invited to Sony Ericsson Open again

MIAMI, Florida—January 2012—Bluefish Sport®, an upscale fitness fashion line worn by professional athletes, fitness celebrities and media stars, has been invited once again to showcase their collections at the Sony Ericsson Open on Key Biscayne. Bluefish Sport® also participated in last year’s Sony Ericsson Open by invitation.

“We are excited once again about the distinct opportunity to be the only local activewear company invited to market their fashions in the apparel tent at the Sony Ericsson Open alongside international brands, such as Nike®, Head®, Reebok® and Stella McCartney,” stated partner Bea Nahuz.

“Our collections are ‘Designed for the Body and Made for the Soul’ and are inspired by the Eastern philosophy of feng shui, the art and science of living in harmony with nature. It is the practice of harnessing these forces of energy that benefits one’s well being. The five elements that organize our collection, earth, fire, metal, water and wood, have unique characteristics that you will find represented throughout our apparel.”

“We have a great brand that encompasses all aspects of fitness with a unique twist: our designs represent a spiritual component that is important to us in our personal and professional lives,” added partner Barbra Quanstrom. “Bluefish Sport® and Element V™ promise to provide unique styling, functional comfort and cutting-edge designs that may be worn ‘From the Gym to the Streets’.”

Widely respected in the fitness fashion industry, Bluefish Sport® has garnered celebrity status over the past decade through its rapidly expanding wholesale division and has been frequently recognized in national fitness and fashion magazines and women’s fitness videos. 

CONTACT:
Barbra Quanstrom, Bluefish Sport®/Element V™
777 NW 72nd Avenue, Suite 2044, Miami, Florida 33126
Office: 305-267-9494

Barbra@BluefishSport.com

http://BluefishSport.com
http://www.Element-V.com
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FOR IMMEDIATE RELEASE
Fitness Fashion for a Cause—Element V™ Launch Party

MIAMI, Florida—August 2011—Element V™, a feng shui-inspired, upscale fitness line for professional athletes, fitness enthusiasts and celebrities, was showcased in a fitness fashion show fundraiser at a launch party in Miami, Florida on August 23.

Element V™, recently acquired by Bluefish Sport®, is a fashion-forward fitness collection that focuses on apparel that can be worn throughout the day—not just for exercising. Women are quickly catching on to this concept known as 'lifewear' because it is so versatile, comfortable and functionally fashionable. "These collections will take you from the gym to the streets," owner Bea Nahuz stated.

"Our collections are unique because of the spiritual component," added Barbra Quanstrom, owner and designer of the Element V™ brand. The apparel is feng shui-inspired, which promotes a balanced and harmonious lifestyle.

Element V™ and Bluefish Sport’s Lifewear Philosophy involves helping the community, so they chose to partner with Little Lam, a non-profit organization dedicated to finding a cure for Lymphangioleiomayomatosis (LAM), a rare progressive and frequently fatal lung disease that affects women in their childbearing years, and funding research for the University of Miami School of Medicine. "It is important to us to reach out and support important causes—especially those that help other women," said Quanstrom.

The 'Fitness Fashion for a Cause Launch Party' caused quite a stir at a popular hot spot in Miami, with an over-the-top fashion show introducing the new collections, including a men’s line expected to debut in the fall. "We are so excited about how well the new line was received and look forward to branching out with our new men’s line," stated Nahuz.

CONTACT:
Barbra Quanstrom, Bluefish Sport®/Element V™
777 NW 72nd Avenue, Suite 2044, Miami, Florida 33126
Office: 305-267-9494
Barbra@BluefishSport.com

http://BluefishSport.com

http://www.Element-V.com
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FOR IMMEDIATE RELEASE

Bluefish Sport® announces new partnership and acquires new brand, Element V™

MIAMI, Florida—January 2011—Bluefish Sport®, an upscale fitness fashion line worn by professional athletes, fitness celebrities and media stars, announces a new partnership with Barbra Quanstrom, former partner in Couture Activewear, to launch Element V™, a feng shui-inspired collection.

“We are excited about this new venture, as it represents another accomplishment in our aggressive growth plans for 2011,” announced Bluefish Sport® owner, Bea Nahuz. “The agreement to partner and acquire Element V™ promises to provide unique styling, functional comfort and cutting-edge designs that can be worn ‘from the gym to the streets’. This new brand compliments Bluefish Sport® collections with an emphasis on design, use of high-performance fabrics, metal work detailing and feng shui color infused throughout the collections. Element V™ makes its debut with new manufacturing agreements in Brazil and Colombia, allowing us the capability to use high-performance, eco-friendly fabrics while maintaining high-quality, fashion forward designs created by women for women.”

Widely respected in the fitness fashion industry, Bluefish Sport™ has garnered celebrity status through its rapidly expanding wholesale division over the last decade and has been frequently recognized in national fitness and fashion magazines and videos. 

Bluefish Sport™ announces new partner Barbra Quanstrom as Chief Executive Officer, reconfiguring its leadership in order to focus on new growth opportunities, increasing its target market and streamlining efforts to effectively promote and grow all aspects of the business.

“We have our dream team and we are ready to execute our winning game plan,” stated Lissi Aviles, Executive Sales Director and partner in the new venture. G Sammons of g sammons [ design group ] is also partner and Creative Director.

This management reorganization creates a new focus for Bluefish Sport and its continued growth. “We are ecstatic about what this new venture promises and how it will positively impact our loyal customers and brand recognition,” added Nahuz.

CONTACT:
Barbra Quanstrom, Bluefish Sport®/Element V™
777 NW 72nd Avenue, Suite 2044, Miami, Florida 33126
Office: 305-267-9494
Barbra@BluefishSport.com

http://BluefishSport.com

http://www.Element-V.com