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About Us


It is our goal to create a versatile line of unique activewear for all women that embodies Eastern philosophy, including feng shui. We promote and believe "Life is Movement!"


BLUEFISH SPORT® was founded in 1998 with the vision of producing an exclusive line of fashionable women's activewear/fitness clothing. We quickly changed the face of the industry, emerging as one of the first companies to specialize in women's fitness fashions that can be worn as work out outfits and throughout the day because of our fashion-forward designs. Today, we continue to sell our women's activewear in department stores, sporting good chains, specialty stores, gyms, yoga studios, spas, hotels and resorts.

BLUEFISH SPORT® not only hides all imperfections, but also provides extreme comfort while maintaining one's body temperature during daily activity. BLUEFISH SPORT® activewear cutting-edge designs and styles are carefully created by women for women by Mauren Pardo and her talented team. Inspired by her travels and experience in the fitness industry Barbra makes it a top priority to keep up with the year’s most current styles, trends, fabrics and fashions that cater to discerning women all over the world!

BLUEFISH SPORT® is a referral based business that focuses on quality and service. Our cutting edge activewear fashions combined with our unsurpassed durability is what keeps us on top of the activewear industry.