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Trends in Fitness Activewear

Having worked in the fitness industry for over 20 years I have seen the activewear industry explode in recent years.  Studies show that women wear activewear even when they have no intention of working out.  And why not, it's comfortable, versatile and thanks to Companies like Bluefish Sport it is fashionable.  For the past 18 years Bluefish has been designing and manufacturing cute, trendy activewear clothing that takes you from the gym to the streets.  We are known for our fashionable flair while maintaining its functional properties.  We use the highest quality performance fabrics that never pill or fade. They are UV protected with a dri-fit formula.  Why is Bluefish Sport different from every other Designer athleisure brand out there today?  I am what makes Bluefish Sport different.  I wanted to make clothes that inspired women, that makes them feel good about themselves.  The collections are designed around the idea of feng shui creating harmony and balance in every area of our lives.  It is important to take care of yourself from the inside out, not just work on our exterior to look good, but to feel good and practice self love.  I am on a journey to spread love and gratitude every where I go and I use Bluefish Sport as a vehicle to spread this throughout the universe.  Life is short and this is not a dress rehearsal, so put on your BLUEFISH SPORT and feel like a rockstar because you are right where you are supposed to be.  We are all on a journey to learn and grow and be the best versions of ourselves and it starts with loving yourself and accepting yourself exactly the way you are in order for you to grow and evolve.  I am so grateful I get to work with women and design for women and share this amazing gratitude in everything I do.  Share your experience with us about what you do to take care of yourself and practice self love.
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